Brand Marketing: Fashion Meets Food

Is “Fashion Meets Food” is the new “Fashion is Everything”?

Well, in today’s era you will be surprised on how these famous brands took their marketing effort to the next level by colluding food and beverages into their major fashion line. So, if you think you have to treat yourself and you know you deserve it, these brands will surely be one of your retail therapy.

Have you ever been to one of Dubai’s popular malls? I bet you’ve seen these fashionable eateries and asked yourself, “Isn’t Armani a fashion brand?”. Dubai is the place where you can spot these luxurious fashion boutique that has a cafe or a restaurant of its own, such as:

Vogue Café

What we all know about Vogue…
When we say Vogue, the thing that pops into our minds is a fashion and lifestyle magazine covering beauty, culture, living, and runway.

But little did we know that…
We can find this golden Vogue Café in the heart of the Level Shoe District of The Dubai Mall– the largest shoe store in the world! They call their cafe as a chic eatery that has a plush furnishings, stylish staff, and top-notch service,  and offers a snack from the European-style menu of nibbles, salads, and sandwiches.

Armani Caffe

What we all know about Armani…
We know that Armani is an Italian luxury fashion house that designs, manufactures, and distributes and retails haute couture, ready-to-wear, leather goods, watch shoes, bags, and more.

But little did we know that…
They serve Italian-style coffee, breakfast, and cuisine that has its refined and unique flavors from organic and natural PDO-certified ingredients. The shop has a stylish designer clothing shop that adds up to its fashionable brand.

Harper’s Bazaar Cafe

What we all know about Harper’s Bazaar…
Just like Vogue, we know that Harper’s Bazaar is an American women’s fashion magazine as the style resource for “women who are the first to buy the best, from casual to couture.“

But little did we know that…
Just like their magazine, they’ve first introduced their cafe in Dubai Design District that serves up casual dining with a stylish edge. Enjoy the platters and cosmopolitan dishes with their luxurious, chic-sophisticated interiors which you can spot on every page of Harper’s Bazaar magazine.

Vanitas

What we all know about Vanitas…
Googling the word Vanitas, it is a symbolic work of art of earthly pleasures.

But little did we know that…
Vanitas is own by the iconic luxury and fashion brand, Versace. It serves Italian cuisines that are tastefully inspired by Versace. It’s all Versace from walls to dishes.

Have you spotted on some key points why these famous brands go deep into solidifying their brands over time?

No? Well, stay tuned for our next Brand Marketing: Fashion Meets Food article to know their secret recipe.

Yes? Well, hit it back to us, and let’s talk about more about strategies in brand marketing.